BRAND STRATEGY

Your brand is more than a logo. It’s the foundation of your business identity. Our brand strategy services help Edmonton businesses define who they are, how they’re seen, and how they connect with the people they serve.

Why Choose Virago Social Co.?

We combine creative design expertise with marketing know-how to build brands that are both visually stunning and strategically powerful.

What’s Included

✓ Competitor and industry research

✓ Audience profiling and development of buyer personas

✓ Campaign planning and goal setting

✓ Content and social media roadmaps

✓ Implementation recommendations and support

A strong brand strategy gives your audience clarity and confidence in choosing you. It ensures every touchpoint from social posts to your websites feels consistent and professional.

Why Brand Strategy Matters

Let’s build a brand that truly reflects your vision.

Starting at $3,000

Kind words from awesome people

Testimonial
JEFF LEWIS

Virago Social has been great for my business. Very responsive and always looking at new marketing strategies that adapt with the current market.

ASHLEY MIELKE

It has been a pleasure working with Alexa and Justine of Virago and Lace. Not only are they intelligent, warm, personable, and fun to work with, they have an incredible ability to take a company’s goals and vision and turn it into a beautiful brand.

CARRIE DOLL

Justine and Alexa have created something truly special with Virago and Lace. They go beyond your brand and dig into who you are, what you represent and help bring out the stories in you.

JOCELYN DAVISON

Working with Virago & Lace was an incredible experience! They took on our rebrand with creativity, insight, and a visible commitment to ensuring a final product we loved. They took the time to truly understand our team, our company, our vision moving forward and the critical elements and components of our brand.

SHEENA TABBERT

Alexa and Justine have helped me numerous times over the last 5 years throughout my business planning and development journey. First, as Virago & Lace and now as Virago Social Co., they have supported me every step of the way.

Most recently, they re-designed and re-launched my website and I could not be happier! They will continue to be my first choice for any marketing, website planning, or branding strategies in the future!