MARKETING STRATEGY

Every successful brand starts with a strong strategy. At Virago Social Co., we help Edmonton businesses create tailored marketing strategies that clarify your goals, define your audience, and give you the roadmap to sustainable growth.

Why Choose Virago Social Co.?

Our team combines real-world business growth experience (including scaling a 7-figure company) with digital expertise to craft strategies that work in practice, not just on paper.

What’s Included

✓ Competitor and industry research

✓ Audience profiling and development of buyer personas

✓ Campaign planning and goal setting

✓ Content and social media roadmaps

✓ Implementation recommendations and support

✓ Defines your brand’s voice and messaging

✓ Helps you reach the right audience at the right time

✓ Eliminates guesswork with clear, data-driven direction

✓ Allows you to focus your budget on tactics that deliver ROI

Why Marketing Strategy Matters

Ready for a marketing strategy that actually delivers?

Starting at $2,500

Kind words from awesome people

Testimonial
JEFF LEWIS

Virago Social has been great for my business. Very responsive and always looking at new marketing strategies that adapt with the current market.

ASHLEY MIELKE

It has been a pleasure working with Alexa and Justine of Virago and Lace. Not only are they intelligent, warm, personable, and fun to work with, they have an incredible ability to take a company’s goals and vision and turn it into a beautiful brand.

CARRIE DOLL

Justine and Alexa have created something truly special with Virago and Lace. They go beyond your brand and dig into who you are, what you represent and help bring out the stories in you.

JOCELYN DAVISON

Working with Virago & Lace was an incredible experience! They took on our rebrand with creativity, insight, and a visible commitment to ensuring a final product we loved. They took the time to truly understand our team, our company, our vision moving forward and the critical elements and components of our brand.

SHEENA TABBERT

Alexa and Justine have helped me numerous times over the last 5 years throughout my business planning and development journey. First, as Virago & Lace and now as Virago Social Co., they have supported me every step of the way.

Most recently, they re-designed and re-launched my website and I could not be happier! They will continue to be my first choice for any marketing, website planning, or branding strategies in the future!