MARKETING STRATEGY
Every successful brand starts with a strong strategy. At Virago Social Co., we help Edmonton businesses create tailored marketing strategies that clarify your goals, define your audience, and give you the roadmap to sustainable growth.
Why Choose Virago Social Co.?
Our team combines real-world business growth experience (including scaling a 7-figure company) with digital expertise to craft strategies that work in practice, not just on paper.
What’s Included
✓ Competitor and industry research
✓ Audience profiling and development of buyer personas
✓ Campaign planning and goal setting
✓ Content and social media roadmaps
✓ Implementation recommendations and support
✓ Defines your brand’s voice and messaging
✓ Helps you reach the right audience at the right time
✓ Eliminates guesswork with clear, data-driven direction
✓ Allows you to focus your budget on tactics that deliver ROI
Why Marketing Strategy Matters
FAQs
What is included in a marketing strategy?
We build a full roadmap that covers content pillars, audience analysis, brand positioning, campaign ideas, key messaging, SEO considerations, and platform recommendations.
Do you help with campaign creation?
Yes, we can build out complete campaigns including creative direction, visuals, captions, email sequences, and ads as needed.
How is the strategy delivered?
You receive a digital strategy guide (PDF) plus a 60 minute walkthrough session with our team. We will also provide a social media content calendar and any other supporting deliverables to help you execute your new plan.
What types of businesses is this best for?
Small to mid-sized businesses who want clarity, consistency, and a clear plan for growth, especially those without an internal marketing team.
Is this a one-time service or ongoing?
Both. You can hire us for a one-time strategy or ongoing monthly support to help implement and adjust it.
Do you include a strategy in any of your other services?
Yes, a social media strategy is always included in the first month of our Social Media Management packages. We also include some audience breakdown, content pillars and key messaging breakdown in our brand strategies.
Ready for a marketing strategy that actually delivers?
Starting at $2,500
