Social Media & Content Marketing Portfolio

Black and white logo of a star-like shape with the word 'Pittsburgh' above and 'Steelers' below.
Promotional poster for Taste of Edmonton event featuring a person singing into a microphone, a young child tasting food, a woman with a plate of food, and a woman in traditional attire, with ice cream, tacos, and other foods depicted around them.

Taste of Edmonton

Grilled wrap with vegetables and sour cream, a glass of lemonade with ice, all placed on wooden serving trays on a light-colored table

Island Brew Coffee House

Reception area with white counter, wooden trim, and potted plants on a shelf.

Pine Integrated Health

Two people sitting on a black couch in an industrial-style space with large potted plants and string lights.

The Creative Hive Event Centre

Shopping cart containing various grocery items including shredded cheese, sea salt with malt vinegar, a bag of chicken instant noodles, a packet of mixed vegetables, and a box of sweet and sour pork.

North Central Co-op

Four people in black clothing and sunglasses, two women standing and speaking, a woman sitting on a chair, and a man leaning towards her, engaging in a lively conversation.

Lipstick Empire LaserSpa

A pink shopping cart filled with Eminence Organic Skin Care products, including face cleansers, serums, and sun protection, arranged on pink fabric.

Grace Through Decades

A man wearing a blue hoodie, baseball cap, and glasses working on an outdoor HVAC unit on a rooftop, with snow on the ground and trees in the background.

Stefcon Mechanical

A woman exercising on a Pilates reformer machine in a studio with a mountain landscape mural and the words 'Do Pilates. Do Life.'

Club Pilates

A woman and a man smiling and high-fiving in a hot tub, with two other people in the background near a shower area in a spa or wellness facility.

Tality Wellness Sherwood Park

A pair of tan cowboy boots with white stitching, a hairbrush, a bottle of hair shampoo, and a black container of essential face cleansing gel, arranged on a white surface against a white wall.

Juliet Rose Salon

Person writing on lined paper with playing cards, including Jack of Clubs, on a rustic wooden table.

Jeff Lewis Real Estate

The Numbers

Taste of Edmonton

A major community event wasn't leveraging its full social potential. We built a cross-platform content strategy focused on storytelling—featuring vendors, chefs, and real event moments. In 6 months, Taste of Edmonton reached 4.1M people, grew engagement by 10.5%, and attracted 2,844 new followers across platforms. Facebook remained dominant (19.8K followers, 3M+ views), but Instagram's visual storytelling drove the highest engagement rate at 12.6%.

Tality Wellness Sherwood Park

Starting from 20 followers and zero posts, Tality Wellness needed a presence fast leading up to their opening. We pivoted to Instagram Reels as their primary format and optimized posting windows. The result: 1,393 new followers, 109,592 views across just 15 posts, and 35,297 accounts reached in 2 months. Instagram Reels averaged 5,422 views per post—proving that authentic member stories crush generic content.

North Central Co-op

A mature organization with scattered social efforts needed cohesion. We ditched trend-chasing and returned to what works: mission-driven storytelling. Instagram engagement exploded 1,793% (to 7.5%), shares grew 2,116%, and LinkedIn visibility jumped 271% as B2B partners responded to authentic content. The lesson: when you stop chasing trends and start telling your community's real stories, engagement doesn't just improve—it explodes.

Website Portfolio

Black background with a white four-point star in the center, resembling the Pittsburgh Steelers logo.
Screenshot of a beauty salon website with images of skincare products, a stylish living room with a flower arrangement, and a woman touching her hair, with navigation menu and a "Book Now" button.
Homepage of Gilbertson Chiropractic's website, displaying their location in Edmonton, with options to find a treatment or patient intake forms, and a background image of a chiropractic office with a desk, office chair, and a potted plant.
Website homepage for a physiotherapy practice, showing a therapist providing treatment to a patient's knee, with navigation links for services, online courses, contact, and a booking button.
Website homepage for Grief and Trauma Therapy Center in Edmonton and Calgary, showing a photo of two people hugging, with navigation links at the top and a call-to-action button.
Laptop screen displaying a website for a beauty spa in Edmonton, showing a person receiving a facial treatment with a handheld device.
Screenshot of a plumbing and HVAC service company's website showing a mechanical room with pipes.
Screenshot of a website homepage for Roe Roofing & Exteriors, offering roofing and exterior renovation services, with navigation menu, contact information, and a call-to-action button for scheduling an inspection.

Not sure where to start? A discovery call is the best first step.

Whether you’re looking for clarity, consistent execution, or a stronger online foundation, we’d love to learn about your goals and explore how we can support your next stage of growth.

Black and white photo of three women, two standing and one sitting, in a minimalistic room with a potted plant. One woman is holding a camera, another is reading a magazine, and the third is looking at her phone. A separate image of a woman wearing sunglasses holding a newspaper is also included.