At Virago Social Co., we believe in turning business dreams into reality through strategic branding and marketing solutions. Our mission is to educate and empower entrepreneurs, helping them understand and achieve their marketing goals. We value authentic connections with business owners and prioritize long-term success by training organizations internally. Join us in making your business vision a reality, one strategic step at a time.

Portrait of a woman standing with a hand on her hip, black and white photo, text reads 'CEO & Co-Owner'.

Justine Martinson

Justine is a Medical Aesthetician by trade and has owned her own spa, Lipstick Empire LaserSpa, since 2015. After nearly 4 years of running her business, she finally decided to expand on her interests in marketing and social media to create Virago Social Co. Justine has always had a passion for business and now strives to help others who dream of being successful by teaching them the strategies and tools they need while instilling confidence in them along the way. She is extremely heart-centred and loves to help other business owners accomplish their dreams. You will often find her attending community events (even speaking at them), travelling around the world, and spending time with her daughter, Elle.

Black and white portrait of a woman in a white top with a brown border and text "CEO & Co-Owner".

Alexa Golden

After graduating MacEwan University with a degree in Communication Studies, Alexa knew she wanted to start her own business in graphic design and social media. After meeting Justine, she knew it was the perfect partnership. Alexa has had a passion for social media ever since she started her YouTube channel in 2013, growing her following to over 35,000. Through this pursuit she became self-taught in photography and videography, as well as expended her reach through her former podcast, Gossip and Gratitude. Alexa is a sucker for anything Astrology related, is a huge book lover (she always carries her Kobo on her in case the chance to read arrises) and has two identical twin daughters!

Our Contractors

  • Young woman with long hair smiling in a black and white photo, standing in front of a wall with electrical panels.

    Morgan Strilchuk

    DIRECTOR OF SOCIAL MEDIA

  • Smiling person with long hair wearing a plaid vest and black top.

    Brianne Burns

    PHOTOGRAPHER & VIDEOGRAPHER

Kind words from awesome people

Testimonial
ASHLEY MIELKE

It has been a pleasure working with Alexa and Justine of Virago and Lace. Not only are they intelligent, warm, personable, and fun to work with, they have an incredible ability to take a company’s goals and vision and turn it into a beautiful brand.

CARRIE DOLL

Justine and Alexa have created something truly special with Virago and Lace. They go beyond your brand and dig into who you are, what you represent and help bring out the stories in you.

JOCELYN DAVISON

Working with Virago & Lace was an incredible experience! They took on our rebrand with creativity, insight, and a visible commitment to ensuring a final product we loved. They took the time to truly understand our team, our company, our vision moving forward and the critical elements and components of our brand.

SHEENA TABBERT

I contacted Alexa and Justine to help me with my branding, website, and marketing when I set up my business. They are incredible and are worth every penny!